Greenmail is a term that originated in the United States during the 1980s and refers to a specific type of hostile takeover defense strategy employed by target companies. It involves the target company repurchasing its own shares at a premium from an acquiring company or individual, thereby preventing the takeover attempt. The historical origins of greenmail can be traced back to the rise of hostile takeovers and the subsequent need for target companies to protect themselves from such attempts.
The concept of greenmail emerged during a period of increased
merger and acquisition activity in the United States, particularly in the 1980s. During this time, corporate raiders and activist investors began targeting undervalued or underperforming companies with the intention of acquiring them at a low price and subsequently restructuring or selling them for a profit. This wave of hostile takeovers led to concerns among target companies about their vulnerability and the potential loss of control.
Greenmail was initially employed as a defensive tactic by target companies to deter hostile takeovers. The term itself is derived from the words "green" and "blackmail," reflecting the notion that the acquiring party was essentially extorting
money from the target company. In this strategy, the target company would negotiate with the acquiring party, agreeing to repurchase its shares at a premium above market value. By doing so, the target company would effectively buy off the acquiring party's stake, preventing the takeover attempt.
The evolution of greenmail across different nations has been influenced by various factors, including legal frameworks, cultural norms, and economic conditions. While greenmail originated in the United States, similar practices have been observed in other countries, albeit under different names and with some variations in approach.
In the United Kingdom, for example, a similar tactic known as "warehousing" emerged. Warehousing involved a third-party investor accumulating shares in a target company with the intention of selling them back to the company at a premium, thereby thwarting a hostile takeover. This practice was prevalent during the 1980s, particularly in the context of the
privatization of state-owned enterprises.
In Japan, the concept of greenmail took a different form and was referred to as "tohei." Tohei involved a target company buying back its own shares from a hostile acquirer at a premium. However, unlike greenmail in the United States, tohei was often facilitated by friendly parties, such as banks or other companies within the same corporate group, to protect the target company from external threats.
In Germany, greenmail-like practices were observed in the form of "standstill agreements." These agreements were negotiated between the target company and the acquiring party, imposing restrictions on the latter's ability to acquire additional shares or launch a hostile takeover for a specified period. Standstill agreements were often accompanied by financial incentives, such as payment of a premium or granting the acquiring party board representation.
It is worth noting that the prevalence and acceptance of greenmail as a defensive tactic have varied across nations. In the United States, greenmail faced significant criticism and regulatory scrutiny, leading to legal reforms aimed at curbing its use. The Securities and Exchange Commission (SEC) introduced regulations requiring equal treatment of shareholders and discouraging discriminatory buybacks. Additionally, changes in tax laws reduced the financial incentives for engaging in greenmail.
In contrast, some countries have adopted a more permissive approach towards greenmail-like practices. For instance, Japan has historically tolerated tohei as a means of protecting companies from hostile takeovers, given the importance placed on maintaining stable corporate relationships and preserving employment.
In summary, greenmail originated in the United States during the 1980s as a defensive tactic against hostile takeovers. It has since evolved across different nations, taking on various forms and names. The prevalence and acceptance of greenmail-like practices have been influenced by legal frameworks, cultural norms, and economic conditions specific to each country. While the United States has implemented regulatory reforms to restrict greenmail, other countries have exhibited more permissive attitudes towards similar defensive strategies.