Greenmail refers to a controversial practice in corporate finance where a hostile acquirer purchases a significant stake in a target company and then threatens to launch a takeover bid. The target company, in response, agrees to repurchase the acquirer's shares at a premium, effectively paying a ransom to prevent the takeover. This practice gained prominence in the 1980s and has since undergone significant changes in the regulatory landscape.
During its early years, greenmail was largely unregulated, and the legality and ethics surrounding the practice were hotly debated. The first notable case of greenmail occurred in 1974 when the conglomerate ITT Corporation paid $27 million to avoid a takeover by the financier Harold Geneen. This incident drew attention to the potential abuses of greenmail and sparked discussions about the need for regulatory intervention.
In response to growing concerns, the Securities and Exchange Commission (SEC) introduced Rule 13e-3 in 1980. This rule required any person or group acquiring more than 5% of a company's shares to disclose their intentions and plans regarding the investment. The rule aimed to increase
transparency and provide shareholders with relevant information to make informed decisions.
However, Rule 13e-3 did not directly address greenmail. It was primarily designed to regulate tender offers and protect shareholders from deceptive practices. As a result, greenmailers found ways to structure their transactions to avoid triggering the rule's requirements. They often purchased shares through private negotiations or used
derivative instruments, such as options or swaps, to accumulate stakes without crossing the 5% threshold.
Recognizing these loopholes, the SEC revised Rule 13e-3 in 1982, expanding its scope to cover greenmail transactions explicitly. The revised rule required acquirers who received a premium for their shares to disclose their intent to seek control of the target company within 90 days. This
disclosure allowed target company shareholders to evaluate the acquirer's intentions and potentially take action to protect their interests.
Despite these regulatory efforts, greenmail continued to be a contentious issue. Critics argued that it undermined shareholder rights and distorted the market for corporate control. In response, some states, such as Pennsylvania and Illinois, enacted legislation to restrict or prohibit greenmail. These state laws imposed additional disclosure requirements and limited the ability of target companies to repurchase shares at a premium.
At the federal level, the Tax Reform Act of 1984 introduced measures to discourage greenmail. It imposed a 50%
excise tax on the premium paid to repurchase shares from a potential acquirer. This tax was intended to make greenmail financially unattractive and discourage its use as a takeover defense mechanism.
The regulatory landscape surrounding greenmail continued to evolve in the following years. In 1992, the SEC adopted Rule 13e-4, which required target companies to disclose any agreements or arrangements made with potential acquirers regarding the repurchase of shares. This rule aimed to enhance transparency and prevent secret greenmail deals that disadvantaged other shareholders.
As public opinion turned against greenmail, institutional investors and shareholder activists began pressuring companies to adopt anti-greenmail provisions in their bylaws. These provisions typically required shareholder approval for any repurchase of shares at a premium, effectively limiting the ability of management to engage in greenmail transactions without shareholder consent.
In recent years, greenmail has become less prevalent due to changing market dynamics and increased shareholder activism. The rise of institutional investors and the growing influence of
proxy advisory firms have shifted the balance of power towards shareholders, making it more challenging for target companies to engage in greenmail without facing significant backlash.
In conclusion, the regulatory landscape surrounding greenmail has undergone significant changes throughout history. From initial debates about its legality and ethics, to the introduction of disclosure requirements and excise
taxes, regulators have sought to address the potential abuses associated with greenmail. State laws and shareholder activism have also played a role in curbing the practice. As a result, greenmail has become less common in recent years, reflecting the evolving dynamics of corporate finance and the increasing influence of shareholders.