Companies issue corporate bonds as a means of raising capital to finance their operations, fund expansion plans, or refinance existing debt. The process of issuing corporate bonds involves several steps, which are outlined below:
1. Determine the Need for Capital: Before issuing corporate bonds, a company must assess its capital requirements. This involves evaluating its current financial position, identifying funding needs, and determining the appropriate amount of debt to issue.
2. Engage Investment Banks: To facilitate the bond issuance process, companies typically engage investment banks as underwriters. These banks assist in structuring the bond offering, determining the appropriate terms and conditions, and
marketing the bonds to potential investors.
3. Prepare Offering Documents: The company, in collaboration with the underwriters, prepares offering documents that provide detailed information about the bond offering. These documents include a prospectus, which outlines the terms and conditions of the bond, as well as financial statements, risk factors, and other relevant information about the issuing company.
4. Conduct
Due Diligence: As part of the bond issuance process, the underwriters conduct due diligence on the issuing company. This involves reviewing the company's financial statements,
business operations, legal and regulatory compliance, and any other factors that may impact the creditworthiness of the bonds.
5. Set Bond Terms: The terms of the corporate bonds are determined during this step. This includes deciding on the maturity date, coupon rate (interest rate), payment frequency, and any special features such as call or put options. The terms are typically influenced by prevailing market conditions and investor demand.
6. Price the Bonds: Once the bond terms are set, the underwriters work with the issuing company to determine the price at which the bonds will be sold to investors. This price is usually based on market conditions and investor appetite for the bonds.
7. Market the Bonds: The underwriters then market the bonds to potential investors through roadshows, presentations, and other marketing efforts. They aim to generate interest and secure commitments from institutional and individual investors.
8. Receive Investor Orders: During the marketing period, investors submit orders indicating their interest in purchasing the bonds. The underwriters collect these orders and assess the demand for the bonds.
9. Allocate Bonds: Based on the investor orders received, the underwriters allocate the bonds among different investors. The allocation process considers various factors such as the size of the investor's order, their relationship with the underwriters, and any specific allocation guidelines set by the issuing company.
10. Price and Trade the Bonds: Once the bonds are allocated, the underwriters finalize the pricing based on the demand and market conditions. The bonds are then listed on a
stock exchange or over-the-counter market, allowing investors to buy and sell them.
11. Settle the Bonds: After the bonds are traded, the settlement process begins. This involves transferring ownership of the bonds from the underwriters to the investors and ensuring that all necessary legal and regulatory requirements are met.
12. Service the Bonds: Once issued, the company is responsible for servicing the bonds by making periodic interest payments to bondholders and repaying the principal amount at maturity. This includes maintaining proper records, communicating with bondholders, and complying with any covenants or obligations outlined in the bond agreement.
In conclusion, the process of issuing corporate bonds involves various steps, including assessing capital needs, engaging investment banks, preparing offering documents, conducting due diligence, setting bond terms, pricing and marketing the bonds, receiving investor orders, allocating bonds, trading and settling the bonds, and ultimately servicing them throughout their tenure. This process requires careful planning, coordination with underwriters, and adherence to legal and regulatory requirements to ensure a successful bond issuance.