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iSpot.tvA few years ago, Booking.com, a hotel e-commerce site owned by Priceline, worked closely with a media-buying agency to figure out where to allocate its ad budgets."We’d have meetings where we’d sit down and say, 'We should put...
Treasury says copper coins and £50 note are used infrequently in era of digital paymentsThe future of 1p and 2p coins and the £50 note is in doubt after the Treasury said demand was in sharp decline as consumers turn their backs on cash in favour...
More than 180 of the most senior female ad executives in North America have formed Time's Up Advertising
REUTERS/PlatiauThe advertising agency giant Dentsu says it plans to work with fewer ad-tech middlemen when executing digital ad buys.It plans on negotiating directly for ad space with major publishers as it looks to eliminate costly fees.That's most...
The advertising industry, expert in the art of attention getting, has found itself riveted in recent months by an anonymously run Instagram account dedicated to exposing sexual harassment on Madison Avenue. The account, @DietMadisonAve, is...
Kyodo/via REUTERSAdvertising agencies are under intense pressure to make sure their marketing clients' budgets are being spent safely, efficiently, and effectively. So they're cutting out the middleman.The ad agency holding company Dentsu Aegis...
Twentieth Century Fox / Dreamworks SKGInfluential, a company which helps marketers figure out which digital influencers to work with, thinks it can help these companies better spend their ad budgets overall.The startup is rolling out Social...
AP ImagesThe ad agency model is under increasing pressure.Brands are increasingly demanding single, full-service, dedicated agencies.McDonald's, HP, State Farm and most recently Mercedes-Benz are some big name brands that have gone down this path...
A bearish investor report casts doubt on the future of the company's main source of revenue.
The latest industry to be upturned by the #MeToo storm? Advertising, a field that has also successfully capitalized on that very movement on behalf of…
2017 was a trying time for ad agencies, but the prospects look a lot brighter in 2018, according to new research issued by UBS.The investment bank surveyed 350 global marketing executives and 500 US CFOs.It has predicted that ad agencies...
Facebook Inc. has been telling media agencies it plans to open its Watch service to more creators and share the revenue from ad inventory it sells against the shows, according to a CNBC report Monday. Facebook is down 2.1% to $186.27 in late...
InvestorPlace - Stock Market News, Stock Advice & Trading Tips When Google reports earnings, the key to the future of GOOGL stock will be whether non-core areas make ad revenues less dominant. The post What Ad Revenue Will Tell You About the...
Two years after taking office, President Raul Castro widened the niche for private enterprise in Cuba's state-dominated economy.
The Trump administration's regulatory czar is warning government agencies they'll need to do more to justify why they plan to issue new rules in the future.
(Reuters) - Bank of America Merrill Lynch (BAML) has struck a bearish tone on global ad agencies, seeing three years of muted growth at companies such as WPP , Publicis and Omnicom .
Proving that marketing works will be a challenge for businesses and advertising agencies this year
One of the world's biggest advertising spenders is reducing its ad budgets as well as its agencies
It's simple advice about hiring, but many companies are too "lazy or arrogant" to follow it.
Publicis Groupe, one of the world’s largest ad agencies, is trying to force old-school “creatives” to work more closely with new technology hires to hang on to big clients. One tool: an algorithm dubbed “Marcel” that selects teams from...
GlassdoorFacebook is set to start playing up status updates from friends and family in the News Feed, effectively deprioritizing content from media publishers and brands.It explained the changes to its partners including ad agencies through...