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iSpot.tvA few years ago, Booking.com, a hotel e-commerce site owned by Priceline, worked closely with a media-buying agency to figure out where to allocate its ad budgets."We’d have meetings where we’d sit down and say, 'We should put...
GlassdoorFacebook is set to start playing up status updates from friends and family in the News Feed, effectively deprioritizing content from media publishers and brands.It explained the changes to its partners including ad agencies through...
There's little doubt the future of driving will be without humans, and 2017 might have some of the best stories on the road to driverless vehicles. Here are three examples.
The concepts were good, the core technology was real, and we just needed to wait for Moore's law and Internet adoption to catch up for us to properly commercialize them.
The Swedish retailer says it will look into internal practices to avoid similar situations in the future
In 3Q17, Alphabet’s (GOOGL) advertising sales rose 21.7% YoY (year-over-year). This rise followed an 18.8% YoY increase in 2Q17 and a 19.9% YoY increase in 1Q17.
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.
WPA Pool/Getty ImagesWPP CEO Sir Martin Sorrell is not worried about consulting firms encroaching on advertising agencies' business.Speaking at UBS's Annual Global Media and Communications Conference, he said that head-to-head on digital, ad...
Separating friend snaps from publisher,company and community posts makes it harder for advertisers to integrate their posts with regular user content.
One of Japan's top ad agencies plans to pay millions of dollars to its workers for unpaid overtime.
The event was unique in bringing together media rivals and agency and marketing bigwigs, but it largely served to illuminate the industry’s many challenges, generating more questions than answers.
Patrick McDermott/Getty ImagesKirk Cousins' future with the Redskins is still in doubt as the team enters the final stretch of the 2017 season.Cousins has been the Redskins' most consistent player on offense, but he still hasn't signed a long-term...
There is no doubt that AT&T needs the Time Warner deal...badly. Their land-based distribution network, which is dependent on old copper telephone lines, is far inferior to their cable competitors which have since installed coaxial or fiber lines...
Christian Hartmann/ReutersTalks about forming a three-party coalition government in Germany dissolved after the free-market liberal Free Democratic Party pulled out on Sunday.Without the FDP, Merkel may be forced to form a minority coalition or...
Negotiations to form the first German government made up of center-right parties and left-leaning environmentalists collapsed, leaving the country in political limbo and raising doubts about Chancellor Angela Merkel’s political future.
Flickr/vancouverfilmschool VidMob – a Task Rabbit for video ads and content - has raised $7.5 million in new funding.The company helps marketers crank out lots of ads for Snapchat, Facebook and Instagram, often by using existing TV ads.The...
European Union leaders warned Britain Friday that it must do much more to convince them that Brexit talks should be broadened to cover future relations and trade from December.
SAN FRANCISCO/HONG KONG (Reuters) - Chinese internet giant Tencent Holdings Ltd said on Thursday it could help Snapchat owner Snap Inc publish video games and improve ad sales after acquiring a 12 percent stake in the U.S. social media network.
Snap Inc. still isn’t meeting much-lowered projections for growth. Now the company is taking drastic measures to shape its future. While ad prices fell as part of a transition in the company’s sales system, the larger problem, Snap said,...
iHeartMedia Inc. , the biggest operator of radio stations in the U.S., has repeated "going concern" language in its latest filing with the Securities and Exchange Commission. The company, which also owns billboard ad company Clear Channel Outdoors,...
Several pharmaceutical firms and ad agencies are suspending or reconsidering agreements to advertise with Outcome Health following questions about the number of screens the Chicago startup has in doctors offices.