There's one metric that matters more than you may think at the leading music-streaming website.

COPENHAGEN, May 21 (Reuters) - Danish jewellery makerPandora said on Tuesday its majority shareholderwould offer about 10 percent of shares in the company toinstitutional investors.

With a broken business model and competition from Google and potentially Apple, Pandora is in big trouble.

Analyst Rob Sanderson of MKM Partners initiated coverage on Pandora Media (NYSE: P) Friday morning.

Google All Access may prove to be a popular music streaming service, but it isn't a threat to Pandora.

SAN FRANCISCO, May 15 (Reuters) - Google Inc launched a music service on Wednesday that allows users to listen to unlimited songs for $9.99 a month, challenging smaller companies like Pandora and Spotify in the market for streaming music.

SAN FRANCISCO, May 15 (Reuters) - Google Inc launched a music service on Wednesday that allows users tolisten to unlimited songs for $9.99 a month, challenging smallercompanies like Pandora and Spotify in the market forstreaming music.

New competition in the music streaming business could hurt Pandora

SAN FRANCISCO, May 15 (Reuters) - Google Inc launched a music service on Wednesday that allows users to listen to unlimited songs for $9.99 a month, challenging smaller companies like Pandora and Spotify in the market for streaming music.

SAN FRANCISCO, May 15 (Reuters) - Google Inc launched a music service on Wednesday that allows users to listen to unlimited songs for $9.99 a month, challenging smaller companies like Pandora and Spotify in the market for streaming music.

Its new music service?Google Play Music All Access?has features that are similar to both competitors.

SAN FRANCISCO (Reuters) - Google Inc on Wednesday launched a music service that allows users to listen to unlimited songs for $9.99 a month, challenging smaller companies like Pandora and Spotify in the market for streaming music.

SAN FRANCISCO (Reuters) - Google Inc on Wednesday launched a music service that allows users to listen to unlimited songs for $9.99 a month, challenging smaller companies like Pandora and Spotify in the market for streaming music.

Google took its first step into the music subscription service market Wednesday, announcing All Access -- a Spotify and Pandora competitor.    

During the keynote speech at today’s Google I/O conference, the company unveiled its latest offering — a music subscription service that appears to be intended for users of existing services like Pandora, Spotify and Rdio. Called All Acce

We have seen this story before. A pseudo-competitor emerges and Pandora's stock drops. Click to view a price quote on P. Click to research the Media industry.    

NEW YORK (TheStreet) -- For the last several weeks, I have spent a few mornings each week driving and walking around Hollywood searching for inspiration. There's something about Los Angeles. Most people approach it with a mix of hate and sick curiosi

NEW YORK (TheStreet) -- So, like yeah, Googlelaunches a new Internet music service. That's the rumor. By the time you read this, it might be fact. And, of course, in after hours trading Tuesday, Pandora , after hitting a 52-week high intraday, lost a

Pandora, known for its popular charm bracelets, said Tuesday that group revenue for the period increased 40 percent year-over-year to 2.002 billion Danish krones ($348.6 million). Net profit increased 29.6 percent to DKK 438 million ($76.3 million).

NEW YORK (TheStreet) -- By a mile, Pandorahas done the most of any large-scale radio player to promote local music. Pandora's presence at South by Southwest (SXSW) this year and last hammered that reality home. If you couldn't be there (or even if yo

* Keeps 2013 outlook unchanged (Adds comments, details, background)

The satrad star keeps climbing higher.

In the third quarter of last year, Blake Morgan's songs were played on Pandora some 27,900 times. But the New York-based recording artist and label...

Market-lagging returns could be written in this 1-Star.

Wall Street ratings agencies set the tone for today's stock market.

Pandora Radio ran through a series of business models and endured a series of crises on its road to success. But founder Tim Westergren, for one, doesn't do regrets.What company do you not want to start but wish someone else would?Some form of recycl

The future of digital media is all about personalization. Here's how Netflix ripped a page from radio phenom Pandora Media to get a jump on the video competition.

Pandora's founder describes the seismic changes ahead for the music industry

The founder of the custom radio site on where the idea came from--and how he kept it alive through its rocky launch

The founder of the personal radio giant talks start-up strategy, innovation and disruption with Inc.'s Scott Gerber

Pandora's founder: "If you can't figure out mobile, you've got problems."

Pandora has no plans to grow subscription-based users because it goes against the company's mission.

The co-founder of Pandora says Washington is a bare-knuckle place but very accessible to those willing to go door-to-door on Capital Hill.

When you're just starting up, it's important to put the right framework in place for collecting information on your customers. Here's how the founder of Pandora does it.

The music-streaming site founder says differentiating his business comes down to one simple mantra: It's the playlist, stupid.

The Internet radio pioneer once thought his product needed a bunch of bells and whistles. He was wrong.

Pandora's founder on solo entrepreneurship, the art of public speaking, and his favorite band.

Pandora founder Tim Westergren talks about why unhappy customers are actually the most helpful, and how to turn them into your biggest supporters.

Pandora, Twitter, and Facebook have made mind-boggling gains in mobile display ads. Should Google investors be worried?

June-dated put volume spikes on Pandora's stock.

Pandora said Thursday that Allan Leighton, current chairman of the jewelry company that specializes in charms, will succeed Bjørn Gulden as CEO on July 1.

Former professional footballer Bjorn Gulden to head German sports goods maker, while Allan Leighton takes the helm at the Danish jeweller

* Deputy Chairman Bottoli to become chairman (Adds details, background)

Streaming music inspires digital downloads. Apple wants in on it.

NEW YORK (TheStreet) -- By and large, media coverage of Pandorastinks. In fact, it's really some of the worst reporting and opinion-making you'll find, even if you leave the confines of finance publications. Most of the tech and music sites get the P

NEW YORK (TheStreet) -- Of all the stocks I follow, people -- investors as well as normal humans (that's a joke!) -- misunderstand Pandoramost. More than Netflixeven.There might not be a company I have worked harder to get the inside track on than Pa

Pandora owns massive Internet radio market share. Richard Tullo, an analyst at Albert Fried, tells Rocco Pendola not even Apple will change that. Click to view a price quote on P. Click to research the Media industry.